Humanitarian Aid

Humanitarian Aid

Some moments in life hit harder than we expect, leaving behind damage no one can handle alone. We believe that no one should ever have to face hardship on their own.

Tornado in South Moravia - Czech Republic 

In 2021, a devastating tornado struck South Moravia in the Czech Republic, destroying homes, forests, and people's sense of security. We knew we couldn’t just stand by. We donated CZK 500,000 to Nadace Partnerství to help replant trees, restore natural windbreaks and hedgerows, and support long-term recovery so that what was lost could become home again.  

War in Ukraine 

We took a similar approach when the war in Ukraine uprooted thousands of lives. During our "Sock Challenge" in 2024, we donated one item of clothing for every one sold from a special collection. Thanks to this, we sent over 88,000 pieces of clothing directly to families, children, and seniors who fled the conflict.   We also supported the Ukrainian Down Syndrome Organization with €2,000, helping cover transport, fuel, and basic needs for 15 families.  

To us, aid isn't about numbers—it's about people. It's about dignity, solidarity, and the belief that even the smallest gesture can make a big difference when it comes from the heart. 

Supporting Single-Parent Families  

In Slovakia, over 150,000 families are raised by a single parent. Many face poverty, exclusion, and hardship—pressures made worse during the pandemic. We partnered with non-profit organization JEDEN RODIČ to offer direct support. Alongside financial assistance of 20,000€, we also donated our cheerful products to bring joy to families when they needed it most.  

Every child deserves a carefree childhood. And every parent deserves to know they’re not alone.  

Inclusion through Education  

Through the "Heart for Children" initiative, we donated €50,000 to support 11 projects aimed at training inclusive education assistants. These skilled professionals help children with health or social disadvantages fully participate in the classroom—because every child deserves a chance to belong.

Budúcnosť INAK ("Future Differently")  

Education can open doors—especially for kids who face extra barriers. That’s why we support Budúcnosť INAK, an after-school program that gives youth aged 11–15 the tools to think critically, collaborate, and create solutions in their communities. With safe spaces, mentoring, food, and access to digital and life skills, these kids are building brighter futures.    

Dedoles Change for UNICEF  

Together with our customers, we raised €64,403.27 for UNICEF to fight child malnutrition. That money helped save the lives of 1,314 children.  

Just €1 a day provides three servings of therapeutic food that doesn’t require water or refrigeration—a simple but life-saving solution.  

Even small contributions can lead to life-changing results. Thank you for being part of it.    

Dedoles Change for WHO  

When the pandemic hit in 2020, we redirected our micro-donation program to support the World Health Organization. In just two and a half months, we raised €27,915—and then doubled it. In total, we donated €55,830 to strengthen pandemic response where it was needed most.  

Thank you for helping us help others. Together, we’re making the world a better place.