Pride 2021

Rainbow Collection

The world is as colourful as Dedoles products. Our rainbow Pride collection is
a statement of support for the LGBTQ+ community and a celebration of diversity,
which is very important to us.

We’ve taken inspiration from the rainbow, symbolising diversity, equality, and
love in all its forms. Through this collection, we contribute to openness and
respect for all people, regardless of their sexual orientation or identity.

Pride is about love, colours, and self-expression – so join us and step into it
with us!

Every Cloud Has Its Silver Lining

Social media became a place where discussions about our Pride collection
started. A number of negative reactions inspired us to turn them into something
valuable – and that’s how we introduced Rainbow Comments.

What began as a wave of hate, we turned into a beautiful opportunity – a chance
to support those who still face prejudice and negativity. For every (both
hateful and positive) comment aimed at the LGBTQ+ community, we donated €1 to
organisations fighting for equality and rights. And the result? €8,855 donated
to organisations like the Pontis Foundation and Prague Pride!

When we proved we could turn hate into love, nothing is impossible. Join us,
and let’s step together towards a better tomorrow.